We Connect Local Businesses To Their Local Customers
We do this through targeted online marketing campaigns with online publishers that are relevant for your business, such as Google, Facebook and more.
Our mission is to connect Australian businesses to the digital age and bring you more local customers. We do this through search marketing, social marketing, retargeting and more.
How do you turn past clients into advocates, and use their voice to influence new customers? Step 4 in the customer journey is about what to do in the post-purchase phase. Here are some effective ways to get the good word out.
1. Start a great post-purchase relationship.
The final leg of the customer journey involves the post-purchase relationship, feedback and how to utilise previous customers as marketing tools. Building up a committed base of clients does take time but once established they are a steady stream of revenue. They can also create a flow of new customers if the client base is managed properly. It doesn’t take strong-arm tactics or being obnoxious and you can easily make advocates out of people with whom you’ve done business in the past.
2. Keep communicating.
Blogs and testimonials that allow potential customers to be in contact with previous clients can have a serious impact on increasing interest for new customers. Social media is an excellent, cost efficient method of sharing positive opinions.
By encouraging previous clients to engage in surveys or rate and reviews, your company can utilise your clients networks and increase your marketing reach. Social media is an excellent place to share these reviews as 40% of Australian internet users visit Facebook everyday.
Through the power of Facebook advertising we can take a happy client review, and ensure that this good word gets out to your exact target market. This takes the power of social proof and supercharges the return for your business.
Marketing is a conversation! You want your customers to come back, and bring their friends, then make sure you’re still talking to them.
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